Weight-loss drugs push restaurants to reduce portions and adapt strategies

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America’s restaurant industry is quietly reworking its playbook as weight-loss drugs change how people eat, how much food they leave behind and what they are willing to pay. 

« Bar Rescue » host Jon Taffer joined FOX Business’ Stuart Varney on « Varney & Co. » to explain how the rise of weight-loss drugs is changing consumer behavior. Taffer said the shift is pushing restaurants to rethink everything from portion sizes to pricing as operating costs remain high.

« People are consuming less food, as we know, because of these [GLP-1] drugs, » Taffer said, « and restaurants are fighting high prices because we’ve been nailed with inflationary costs as well. A great solution is to reduce portion size. »

The amount of uneaten food has become a major cost driver. Taffer said that in many restaurants, a significant share of meals never leave the table.

« We’re finding in many of our restaurants, 40%, 30% of the food is being returned to be thrown out, » he said. 

Jon Taffer standing in front of a bar

‘Bar Rescue’ host Jon Taffer standing in front of a bar.

Taffer said reducing portion sizes can cut waste while offering customers what feels like better value instead of a higher check.

« We’re finally reducing the portion size to adjust to these lighter appetites. Could be a nice solution for getting prices more manageable, » he said. 

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Changes in consumer habits are also affecting bar sales. Taffer pointed to a steady decline in alcohol consumption and a crowded marketplace struggling to adjust.

« At this moment, about 54% of Americans over 21 is consuming alcohol, » he said, « the lowest number we’ve ever seen. »

Behind the scenes, affordability pressures are squeezing independent operators, especially in high‑cost cities. Taffer warned that rising expenses are making it harder for restaurants to survive long enough to adapt.

« But affordability starts with affordability of businesses, » he said. « If the businesses can’t afford to operate, they can’t provide the value to their customers, and affordability doesn’t happen. »

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