Marks and Spencer (M&S) is set to launch a clothing repair service in response to the growing demand for sustainable fashion and reuse.
The high street giant has teamed up with Sojo, a specialist repair and tailoring business established in 2021, to offer this service via its website.
Customers will be able to utilise the M&S Fixed by Sojo Online Hub to book services ranging from zip replacements to knitwear mending.
The retailer announced that repairs will start from £5 and involve M&S clothes being sent off, repaired, and returned to customers within 10 days.
Richard Price, the managing director of clothing and home at M&S, stated: « At M&S, exceptional quality products are at the heart of everything we do, and we want to ensure that all our clothes are too good to waste. »
Josephine Philips, the founder and CEO of Sojo, expressed her excitement about the partnership, stating: « It has always been a core mission of ours at Sojo to make repairing clothes mainstream and to extend the life of as many garments as possible.
« As a brand that has remained a firm constant in almost every household and wardrobe in Britain, this partnership will truly bring easy, accessible and convenient repairs to the masses. »
This development comes amidst what is being touted as a repair revolution, with alteration apps like Sojo and The Seam flourishing.
M&S joins an expanding list of businesses offering in-house mending services, including Mulberry, Barbour and Uniqlo.
In other news, M&S have recently opened a new food hall in Sidcup, London, on June 19; another in Friern, Barnet, is expected to open in August 2024.
Twelve stores will also undergo modernisation, including M&S stores in Blackheath, Chancery Lane, Teddington and Islington.
Sacha Berendji, operations director at M&S, said: “We cannot wait to bring the magic of M&S to even more customers across the capital.
« Expanding our presence in London is a key part of our growth strategy – our market share in food is higher here than any region in England and there is plenty of untapped potential. »
