Fast food workers are struggling to afford to eat the meals they serve, according to a new report.
Ketchup is for breakfast.
That’s what a popular condiment brand wants Americans to know when it comes to the age-old debate about whether it’s acceptable or not to put ketchup on breakfast foods.
Heinz recently announced that its nearly 150-year-old tomato ketchup will be rebranded as « breakfast ketchup » – and served in glass maple-syrup bottles.
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« Go to any diner or breakfast spot in America and you’ll almost certainly find a bottle of ketchup on the table, » Jamie Mack, associate brand communications director for Heinz, told FOX Business this week.
« Yet the question of whether ketchup belongs on breakfast foods is highly debated. Now, we’re taking a stand to show the world that Heinz ketchup is the perfect breakfast accoutrement. »
Heinz is rolling out its « breakfast ketchup » in a glass maple syrup bottle. (Heinz / Fox News)
The new labels will be placed on either the classic Heinz ketchup bottles in 100 Waffle House locations nationwide or the limited-edition syrup bottles available in about 50 diners across Florida, Dallas, New York, Chicago and Los Angeles.
« I’ve never related more to anything in my life. »
As Heinz attempts to normalize ketchup for breakfast, reaction to the announcement was mixed.
« Give me a six-pack of these with two eggs scrambled, thank you, » one person commented on a Heinz Instagram reel.
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« I’ve never related more to anything in my life, » another person remarked.
« I, too, put ketchup on my eggs, » yet another commenter confessed.
Plenty of people like to eat their scrambled eggs with ketchup. (iStock / iStock)
An Indianapolis radio station’s Facebook page asked followers what they thought of ketchup for breakfast, which was met with more sentiment for the condiment.
« Only way I will eat scrambled eggs is with ketchup, » someone wrote.
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« I put ketchup on my hash browns and then mix it up with the scrambled eggs, » another person said, adding that it « all ends up in the same place at the end. »
Still, not everyone was enamored by the notion.
« Ketchup belongs nowhere near a breakfast table. »
« Ketchup belongs nowhere near a breakfast table. Salt and pepper only, » someone else said.
Heinz said its ketchup formula won’t change – just the label and packaging.
An advertisement for Heinz Breakfast Ketchup is shown in a New York City subway station. « Of course ketchup is for breakfast, » the slogan on the ad reads. (Heinz / Fox News)
Mack said the marketing campaign, which includes advertisements in New York City subway stations, is an effort to « educate the haters » on why Heinz ketchup « is perfect for any breakfast bite and evoke curiosity from anyone who hasn’t considered the combination. »
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| KHC | THE KRAFT HEINZ CO. | 25.80 | +0.12 | +0.47% |
Josh Cooper, owner of Cooper’s Next Level BBQ in Tallahassee, Florida, said he’s « definitely not a ketchup-on-my-eggs kind of guy. »
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« However, I have been known to throw some on my hash browns or home fries, especially my scattered, covered and chunked Waffle House hash browns, » Cooper told FOX Business.
« For those who do love ketchup on their eggs, I would think they’d want to mix in some hot sauce to the ketchup first, but that’s simply a guess from someone who doesn’t understand the allure of putting ketchup on my eggs. »
Breakfast lovers are divided about whether ketchup is an appropriate condiment for the morning meal. (iStock / iStock)
Kelly Springer, a registered dietitian in Skaneateles, New York, said ketchup is « most definitely » a breakfast condiment, although she prefers it on a hamburger at dinner.
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« However, as a dietitian, I have to say that ketchup is not the best condiment, » she told FOX Business.
« It is loaded with sugar and sodium. »
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She recommends that people read the labels of ketchup bottles to check the serving size before use.
