Fresh off a number-one single and a feud with Drake, Kendrick Lamar has announced he will perform at next year’s Super Bowl.
The Humble hitmaker will take to the stage during the halftime show at the Caesars Superdome in New Orleans, Louisiana, on 9 February.
In a video announcing the news on YouTube, Lamar is seen standing in front of an American flag as he shoots footballs out of an automatic passing machine.
« You know it’s only one opportunity to win a championship. No round twos, » he says. « I won’t want you to miss it.
« Meet me in New Orleans. February 9, 2025. Wear your best dress, too, even if you watch it from home. »
In a statement, the 17-time Grammy award-winning rapper added: « Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one. »
Rapper Jay-Z, whose company Roc Nation works with the NFL to choose the halftime show performer, called Lamar a « once-in-a-generation artist ».
He added: « His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come. »
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Lamar previously performed at the 2022 halftime show, where he joined Dr Dre, Snoop Dogg, Mary J Blige, 50 Cent, Anderson .Paak, and Eminem at the SoFi Stadium in Inglewood, California.
It comes off the back of Lamar’s springtime feud with Canadian star Drake, which culminated in the release of Not Like Us on 4 May.
The diss track was the number one song in the US for two weeks and reached sixth in the UK charts.
Another of Lamar’s songs attacking Drake – a feature on Future and Metro Boomin’s Like That – spent three weeks at the top of the Billboard Hot 100 this year.
