According to The Grand Tour star Jeremy Clarkson, farming will hit rock bottom this year despite the buzz around his Amazon Prime show Clarkson’s Farm.
Now in its fourth season with weekly episodes on Amazon Prime, success on screen isn’t mirroring prosperity on the land, he claims.
Conversing with fans, Clarkson didn’t shy away from discussing the grim reality of the farm’s performance, suggesting he could rake in more cash through other ventures.
The 65-year-old made a bold comparison between farmers and miners, stating they both serve as political pawns.
In response to a fan who described Clarkson’s Farm as « entertaining » yet a cover for agricultural losses, the broadcaster delivered a candid reply.
An individual remarked: « Have watched all of the series, they’re quite entertaining. But, please don’t try to tell me he earns more from farming than from Amazon Video. »
To which Clarkson fired back: « I could earn more from selling my toe nail clippings than farming. And I have a horrible feeling that this year will be worse than ever. »
The ex-Top Gear host hasn’t been idle, brainstorming ways to draw crowds to his farm, like an « outdoor cinema » proposition floated this May.
Eager fans questioned whether Clarkson had considered creating a picnic spot featuring local fare—a concept he confirmed was already under consideration.
A fan suggested to Clarkson: « Why don’t you put a big screen projector TV on your farm and make picnic baskets of your produce or allow people to have picnics using local produce and encourage food trucks etc. Bring back the outdoor cinema for sunset screenings. It’s so fun. »
Quick to respond, Clarkson replied: « Been talking about that very thing today. »
This interaction occurred as fans were divided over the cost of his pie and vegetables at The Farmer’s Dog, a pub owned by Clarkson.
Amidst pricing criticism, one follower commented: « Thought Jeremy Clarkson wanted an affordable pub for customers. £24 for pie and veg is a bit much. »
Unfazed, Clarkson joined the conversation, replying that he’d offer employment if someone could find a way to reduce costs: « Have you seen beef prices right now? If you could make it for less, I’ll give you a job. »
Following this, the original poster admitted their uncertainty regarding fair pricing due to fluctuations: « To be honest I wouldn’t know what is a decent price anymore. Constantly changing. » One user joked: « It ain’t Wetherspoons, pal. »
Another customer lavished praise on the food, with the value for money noted. They wrote: « Was the best £24 spent! Fantastic meal there, great food and all local produce – stop whinging! ».
