If you have spotted Good Morning Britain presenter Charlotte Hawkins on Instagram recently, you’ll know she’s got a knack for choosing summer dresses that feel wearable and polished without trying too hard. Her latest pick? The Amara embroidered jersey dress from Boden – now reduced to £72 from £120 in the brand’s summer sale. “What a beautiful dress!” said one of Charlotte’s 272k followers on her post. While another commented: “Stunning!”
The Amara dress is made from 100% cotton with delicate embroidery that gives it a bit of lift without being overly fussy. The shape is fitted at the waist, with a midi-length skirt and notch neckline – a simple but considered design that we feel would suit a multitude of body shapes and sizes.
Reviews on the Boden website suggest it’s an easy-to-wear option for everything from weekend plans to casual summer weddings. One shopper mentioned how the dress « fits superbly”, and a few gushed about “receiving so many compliments” when they wore it. Some customers noted that they had sized-down for a better fit, which is always good to know when ordering online.
A few noted that the fabric wasn’t as lightweight as expected, with one writing that it felt « much too heavy for summer ». For another, however, the weight was a plus point: « It is quite heavy but fits well and hangs beautifully. »
The Amara version Charlotte wore is the poppy red base with delicate pink peony embroidery, and while red and pink might not sound like the most obvious pairing, it works. The pink is soft enough not to clash, but just punchy enough to break up the block colour. It’s the sort of colour contrast that feels modern, not mismatched.
This colourway is 40% off right now and is currently available in sizes 4-16 in regular. It is also available in navy with pretty white embroidery and a teal shade with pale pink details, both are available in petite as well as in a regular fit. Various sizes are available, ranging from 4-16. There’s also a vibrant pink colourway with green stitching available in a regular fit.
