Coca-Cola to launch new product with real sugar in US market this fall

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Coca-Cola announced on Tuesday that it plans to launch a new product made with real sugar as soon as this fall amid ongoing pressure from the Trump administration to ensure the nation’s food supply has cleaner ingredients.

« As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range, » the company said in its second-quarter earnings report. « This addition is designed to complement the company’s strong core portfolio and offer more choices across occasions and preferences. » 

The announcement comes days after President Donald Trump said on social media that the beverage giant agreed to use « real » cane sugar in Coke sold in the United States.

« I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so, » Trump wrote on Truth Social. « I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better! »

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KO THE COCA-COLA CO. 70.07 +0.22 +0.31%

In the 1980s, the beverage giant swapped cane sugar, which came with high tariffs, for high-fructose corn syrup. High-fructose corn syrup was the cheaper alternative due to corn farming subsidies.