AV1 could improve streaming, so why isn’t everyone using it?
When you jump into a video on YouTube or Netflix, a lot happens very quickly behind the scenes. Video data is rapidly downloaded to your device, which then has to unpack and normalize that information into a smooth, hiccup-free stream. The process of encoding and decoding video data has changed greatly over the years, with H.264 (AVC) and its successor H.265 (HEVC) remaining two of the most widely used codecs for streaming.But in 2015, tech giants including Netflix, Microsoft, Google, Amazon, and Meta banded together to develop video compression’s latest evolution: AV1. The companies, which are part of the overarching Alliance for Open Media (AOMedia), say the video codec is around 30 percent more efficient compared to other standards like HEVC and the Google-developed VP9, allowing it ...