The average adult has four true loves, which can range from football teams and pets to favourite holiday destinations, according to a new survey. A survey of 2,000 adults unveiled the nation’s real ‘loves’, with partners topping the list, followed by children and dogs.
Nearly a third of men (30%) also consider their football team as a true love. Meanwhile a third of women consider their best friend as a soul mate. Books, drinks and even ex-partners were all also listed as true loves.
The study, commissioned by Matalan ahead of Valentine’s Day, found that while 57% plan to spend February 14th with their partner, 36% of millennials will be spending time with their children.
However, Gen Z are most likely to celebrate ‘Galentines’, with 20% planning to spend the day of romance with friends. Those in this age group are least likely to spend it with a romantic significant other (39%).
Interestingly, the youngest generation listed bands and musicians, films, and even their bed as a true love.
Matalan’s spokesperson said: « Valentine’s is no longer just about romantic relationships. Clearly people feel passionately about various things in life and go as far as saying they love them.
« Whether settling down with your favourite book and a cuppa or going out for a meal with the girls, this February 14th we want to encourage everyone to celebrate with their true loves without feeling it’s only for romantic partners. »
The study also revealed that one in five respondents confessed to having someone or something in their life they love more than their current partner.
Almost two-thirds (64%) argued that a true love doesn’t have to be a person; it can be anything that brings genuine joy. What’s more, over half (55%) believe true love doesn’t have to be reciprocated.
However, 27% admitted to keeping something they adore a secret because it might sound silly when voiced, such as a celebrity crush or a particular food item. And for 46%, the definition of true love has evolved as they’ve aged.
Data from OnePoll.com also showed that 45% thought having multiple true loves enhances life’s enjoyment.
A spokesperson for Matalan commented: « Preferences change with age, in terms of what we look for in a partner or our hobbies and interests.
« This has a direct impact on what we class as true loves. From colleagues and your children to best friends and siblings, celebrate those you love this Valentine’s. »
