OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta’s platform usually cost, according to The Information.
Despite the higher price, OpenAI won’t be offering advertisers the same level of detailed information that Google and Meta do, such as whether users took any action in response to seeing an ad on ChatGPT, like making a purchase. Early advertisers on ChatGPT will only get “high-level” data on how their ads perform, like total ad views or total clicks.
OpenAI could give advertisers more details down the line, but when it announced ads in ChatGPT earlier this month, OpenAI promised users that it will “never sell your data to advertisers” and will keep ChatGPT conversations private. The first ads on ChatGPT will begin appearing in the coming weeks for users on the chatbot’s free and lower-tier Go plans, except for users under 18 and chats covering sensitive topics like mental health or politics.
