Claudia Winkleman’s go-to eyeshadow stick available for less than £30

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Claudia Winkleman’s signature smoky eye has become one of her most recognisable beauty trademarks and the product behind it is far more affordable than many might expect. The Vieve Eye Wand is now available for £25 on the Space NK website and shoppers are loving it.

Claudia previously told Grazia: « My favourite shop is Space NK. It’s magical, and even if you don’t buy anything, it’s lovely for just wandering round. A brand I’ve recently discovered is Vieve. I love the Vieve Eye Wand in Espresso and the Vieve Eye Wand in Raven. » The wand comes in a range of colours, including raven, coffee, espresso and vanilla, offering an option for everyone.

The Vieve Eye Wand is a multi-tasking eyeshadow stick designed to transform the eyes in seconds, and it acts as both a primer and an eyeshadow, allowing users to colour, sculpt and shape the eyes with ease. It has a richly pigmented formula that comes in a curated range of neutral tones that work great alone, blended together or layered with powder shadows to create everything from soft daytime looks to bold, smoky glam.

Its creamy texture glides smoothly over the skin, offering enough playtime to blend before setting into a long-lasting, matte finish. Vegan-friendly and beginner approved, the Eye Wand makes pro-level eyes look achievable for everyone. For an alternative but great option, there’s the Revlon ColorStay Creme Eye Shadow for £7.99 on the Boots website.

This is a blendable product and lasts up to 24 hours, according to the website. It also has a built-in brush and is waterproof, so beauty lovers don’t have to worry about smudging or it running off their face. 

LookFantastic then has the Lancome Ombre Hypnose Stylo 24H Cream Eye Shadow Stick for £18.20, down from £26 currently. This is said to be ‘an effortless long-wearing cream eye shadow stick’ that leaves an even finish and incredible colour payoff that ‘lasts all day long’.

The VIEVE product has been rated a high 4.6 out of five stars on Space NK, as one person wrote: « This is a lovely eye wand, great colour and so easy to blend. I will purchase more colours in the range. » Another said: « Really easy to use and blend. Quality of pigment (is) fabulous. »

A third chimed in, saying: « These eye wands are the best addition to my makeup kit. So effortless but impactful for busy wedding mornings. Lots of happy brides and the perfect tones for everyone. »

Some others slightly disagreed, as one said: « Love the colours but find it can sometimes be dry, just need to make sure to prep with a good base. » Another said: « I used the shade vanialla and it’s good for a nice base before eyeshadow. If you have dry eyelids, it might not be for you as it’s really matte. »