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To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks.
Last year, the league partnered with lululemon and Fanatics for its « New Feel of Gameday » campaign, where 11 teams had top-notch merchandise.
Well, as the season begins Tuesday night, all 32 teams will now have lululemon x Fanatics gear.
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Fanatics and lululemon are back with the NHL this year, dropping merchandise for all 32 teams. (Fanatics / Fox News)
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The merchandise ranked among the NHL’s top five-selling brands last season, with launch-day sales accounting for 80% of league-wide purchases across Fanatics’ online platforms. Nearly half of those sales came from women’s products.
« Hockey is more than a game, it’s a culture and shared language that brings people together. By welcoming all 32 NHL teams into our premium fan collection with Fanatics, we’re giving guests a new way to express their team pride through the elevated product they already trust us to deliver, » Celeste Burgoyne, lululemon’s president of Americas and global guest innovation, said in a release. « Whether rink-side or watching from home, this gear lets fans show up with style, spirit, and a sense of belonging as we head into the 2025–26 NHL season. »
Goaltender Sergei Bobrovsky of the Florida Panthers walks back to the locker room after warming up before Game 3 of the 2024 Stanley Cup Final. (Dave Sandford/NHLI via / Getty Images)
The NHL’s chief brand officer and senior executive vice president, Brian Jennings, added, « Fans across the League have been eagerly anticipating the expanded lululemon x Fanatics x NHL collection since we launched our partnership last year. Our new premium collection – available for all 32 Clubs – is the perfect way for our fans to celebrate puck drop and the 2025-26 season. »
A puck with a Rangers logo sits on the ice during the team’s game against the Los Angeles Kings on Dec. 10, 2023, at Madison Square Garden in New York. (Joshua Sarner/Icon Sportswire via / Getty Images)
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The full collection will be available on Fanatics, the NHL’s official online shop, individual team stores online, Lids-operated locations in nearly every NHL city, and select in-arena shops.
The puck drops on Tuesday as the Florida Panthers will aim to win their third straight Stanley Cup, a feat last done by the dynasty New York Islanders in the early 1980s.
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