Bakery by Textbook Chef Tony Yamera discusses the bakery’s ‘name your price’ bread policy.
A « name your price » bread policy enacted by one Brooklyn bakery is costing the business money, but its chef says they’re not doing it for the sales.
During his appearance on « Varney & Co. » Wednesday, Chef Tony Yamera of Bakery by Textbook said the business hopes to help the community with its « pay what you want » bread policy for customers.
« We didn’t do this to make any money, » he expressed.
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The transaction is simple.
Customers choose a loaf as well as a price, which could be as much as $9 or « nothing at all, » according to Yamera.
« It’s nice to feel that we’re actually doing something, and people are using it, » he said, as the bakery looks to continue the offer for as long as they’re in existence.
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Despite having the option to pay nothing at all, Yamera said that customers typically pay between $2 to $9 for the bread, as production of one loaf costs around $3 or $4.
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« The hope is that someone who really needs it can walk away paying nothing, » the chef said.
Whether the policy is improving sales has not yet been determined, but Yamera told FOX Business’ Stuart Varney that they don’t « do this for the sales » but, rather, « to hopefully help out. »
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The bakery is not currently offering any other discounted items but hopes to do so in the future.
« You know, we’re still a business, and we have other things to sell. And those are the things that make us profitable. But yeah, we didn’t do this to make any money, » Yamera explained.
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